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PrimePartners
/2008-02-28/
Prime Partners ![]() Participation in the Prime Gaming affiliate program requires really only one thing commitment. In an industry that has had more than its fair share of ups and downs, more downs than ups for the present, Prime Gaming and its new affiliate program division Prime Partners has succeeded. The main reason for this is its commitment to its affiliates, working together to create a sort of pseudo sales force which enforces the message that Prime Gaming has a lot to offer in the gaming world. Comprising of their gaming sites www.primepoker.com, www.primescratchcards.com play65 and its latest product www.primecasino.com. The development of the Prime brand name has taken almost five years to establish itself as a leading provider to the gaming industry. Its marketing expertise has been the real success behind one of the most successful online gaming products of the past three years - Backgammon. Under the name TCADS, backgammon online became a phenomenon that produced over two million registered backgammon players playing for fun or real money in a period of just 18 months, on the www.play65.com platform. Early in 2007 TCADS was superseded by the newly formed Prime Gaming group who amalgamated all the divisions into one brand, the Prime Brand. Under this ‘one roof’ project the group was able to pinpoint the direction it would take, by introducing new and varied products into its portfolio. Included in this representation was the new Prime Partners affiliate program, which also took on something of a ‘make over’. Prior to this the main revenue stream for affiliates was backgammon, once Prime introduced their new range the scope became itself greatly enhanced by these new products which affiliates quickly realised and began to capitalize on with the many and varied opportunities to market and promote Prime Gaming products. With a new look and a new name Prime Gaming began to expand its affiliate program in 2007 targeting regions and companies that previously had only thought Prime as a one game organization. In turn these new products, created new markets and soon affiliates were eager to get themselves enrolled in the new affiliate program. To compliment the new enterprise Prime Partner launched a new commission structure as well as new marketing tools and promotional activities. It is clear Prime Gaming has triumphed in an area where others have fallen out of the game. This has built a new confidence within the group proving that success and commitment works both ways. ![]() For information on the affiliate program or any of the Prime Gaming products Please contact info@primegaming.com or affiliates@primepartners.com for enrollment. |

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